Evaluate the hotel's pricing strategy across different room types and seasons to ensure optimal revenue generation while maintaining competitiveness within the market.

Assess the performance and effectiveness of distribution channels, including online travel agencies (OTAs), direct bookings, and other distribution partners, to maximize revenue and minimize distribution costs.

Analyze key performance indicators (KPIs) such as RevPAR, ADR, occupancy rates, and revenue contribution by market segment to identify trends, strengths, and areas for improvement.

Evaluate the effectiveness of sales initiatives and tactics, including group bookings, corporate accounts, and partnerships, to identify opportunities for revenue growth and market expansion.

Assess the hotel's marketing efforts across various channels, including digital marketing, social media, email campaigns, and advertising, to enhance brand visibility, attract new customers, and drive direct bookings.

Review operational processes and efficiency, including front desk operations and guest services to optimize resource allocation, minimize costs, and enhance guest satisfaction.

Evaluate the use of technology and revenue management tools, such as property management systems (PMS), channel managers, revenue management software, and data analytics platforms, to streamline operations, improve decision-making, and maximize revenue opportunities.

Assess the organizational culture and mindset towards revenue management and commercial strategy at all levels of the hotel staff to foster a revenue-focused culture that emphasizes collaboration, innovation, and continuous improvement in revenue generation efforts.